Executive performance coaching grounded in psychology — not fluff — so you can lead clear, calm, and in control.

 You don’t need another watered-down leadership book or bubble bath “self-care” strategy. You need science-backed tools that sharpen your decision-making, strengthen your leadership, and turn pressure into performance.
This is the same psychology used to train Olympic athletes — now applied to CEOs scaling seven-figure businesses. By using these skills you develop leadership that feels powerful, not exhausting. A team that thinks like owners, not order-takers. Growth without the chaos. For the first time, you’ll say “they just get it.”

You Built the Business. Now Lead It Without The Crash And Burn.

You’re already the powerhouse everyone looks to. But leadership doesn’t have to mean babysitting your team, putting out fires, and running on fumes.

Trusted by world class Executives, Athletes, and Organizations

Science-Backed Strategies. Bottom-line Results.

Performance psychology was built to help athletes perform under pressure, extend their winning streaks, and love the game. Today, the same science is transforming the way powerhouse CEOs lead their businesses.
This is about sharper decisions, smoother collaboration, stronger leadership, and sustainable growth that leads to bottomline business results.
Performance psychology was built to help athletes perform under pressure, extend their winning streaks, and love the game. Today, the same science is transforming the way powerhouse CEOs lead their businesses.
This is about sharper decisions, smoother collaboration, stronger leadership, and sustainable growth that leads to bottomline business results.


meet Karina

Hi I'm Karina, your Performance Specialist

I’ve worked with powerhouse CEOs, executives, and founders across industries, helping them navigate high-stakes environments and lead teams with confidence. By starting in the athlete world, spending 3 years working for the US Army as a Mental Performance Coach- I take you from good to great, by leveling up your mental game. From fast-scaling startups to established companies, my workshops on leadership, sales psychology, and high-performance strategy have changed how leaders operate under pressure.

With a Master’s in Performance Psychology, I bring the same tools used to train elite athletes to the business world. The result: sharper thinking, stronger leadership, and teams that can actually keep up.




Your business lights you up. You thrive on the challenge, the pace, and the fact that everyone depends on you. But let’s be clear: you don’t need another fluffy “slow down” strategy.
You need tools that keep you sharp at the elite level you love — without sacrificing your edge. This is the same proven science used to train Olympians, now designed for CEOs who refuse to slow down.
1:1 Executive Coaching → Train your brain like the elite athlete of business you already are.

LEARN MORE

1:1 Executive Coaching

The Mental Skills will teach you to build your Mental Toughness. 

Leading Under Pressure → Learn to trust yourself when the stakes are high.
Lit Up, Not Burnt Out → Keep running at 100 mph — without the crash.
Teach Them to Think, Not Just Do → Train your team to anticipate, not just execute.
Culture Reset → Build a culture where “above and beyond” is the norm.
Certainty Under Stress → Know which levers to pull when everything feels uncertain.

The Summit Method

Adventure + CEO Retreats 

A retreat allows you to fully immerse yourself, and give yourself the time away from the chaos of like to calm the f*ck down. Spend a week reconnecting with yourself, nature, and other like-minded women. As a leader in your business, you tell your team to take breaks, and let their PTO be truly time off so they come back refreshed and ready to hit the ground running. When was the last time you gave yourself that same permission? As the CEO, or leader in your career, you hold yourself to a higher standard, to work harder, spent more time, and be more dedicated than your employees. But in order to do that, you need to reconnect with yourself. On each retreat the adventure will physically challenge you. The yoga classes will help you slow down and get back into your body, reconnecting your mind and body. The Mental Skills will teach you the skills to build your Mental Toughness. 

This is taking Mental Performance Coaching to the next level.

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Alycia P.
Tacoma, WA
Zion National Park 2022

I was challenged mentally, physically, intellectually, and I met some of the most amazing people that will remain good friends for a long time! I am walking away with new perspectives, deeper self awareness and a re-sparked flame for exploration. Karina truly knows how to share her gift of teaching yoga and her love of the outdoors. Worth every penny, and then some.

"An experience of a lifetime!"

Rediscover your best ceo self with The True Adventure Podcast

The True Adventure Podcast

True Adventure Podcast where I, Karina Baldwin, teach you to calm the f*ck down. You're a high achiever, CEO or overall do the most I get it from the same cloth
It's time to actually acknowledge your success, celebrate your wins and train your mind like elite athlete, I have a Masters Degree in Performance Psychology, and worked with collegiate athletes for 2 yrs, with the US Army for 3 yrs & now with high achievers and CEOs to teach them to use their mind to work for them rather than against them This podcast is where research meets reality. Time to go summit some sh*t.

Listen to the Latest Episode

CEO Coaching 

BOOK YOUR RETREAT

At True Adventure Collective, we're committed to helping you achieve your full potential and reach new heights of mental performance. Don't wait any longer to start your journey towards mental excellence. Contact us today to schedule a consultation with one of our expert coaches and learn more about our exclusive retreats. Together, we can help you overcome mental barriers and achieve your goals. Take the first step today and let us help you elevate your mental performance to new heights.

Take the First Step Towards Mental Excellence Today

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